In simple language the 5.5 parts of the new sale, and builds easy-to-learn and easy-to-implement models for each component:
Creating social messages that make the reader want more.
Planning strategy, getting ready, and executing.
Attraction PLUS value.
Perceived value beyond price in both 'how to connect' and 'connect to make a sale.'
Strategies that create loyal, value driven customers.
Both online and community based.