A. Find out information about their general personal history (college, favorite teams, etc.)
Building rapport is all about finding general information that may tie you and the prospect together, for example because you grew up in the same town or went to the same college. Finding out their business information is good but not until you have personal information. Asking personal questions too soon, especially in the area of religion and politics are so negative they will weigh the sale against you before you start the presentation.
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