Sales IQ May 7 2019

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A

Make sure you share it in advance with someone who will tell you if it is funny.

B

Get a book about humor.

C

Be relaxed enough to 'see' humorous opportunities as they occur.

D

Tell jokes whenever possible.

The correct answer is:

C. Be relaxed enough to 'see' humorous opportunities as they occur.

The Wisdom Behind The Answer

The key to humor in a sales presentation is relaxation. If everyone is relaxed then the humor will be accepted. If you have to try the joke out first, it is not spontaneous. Humor is all about spontaneity. Don't tell jokes, tell stories. Too much humor is abrasive and is actually a sign of weakness. Humor can give you the edge you are looking for if the atmosphere is relaxed enough to deliver it effectively.