Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling?
Then you've got a real problem on your hands: you SUCK at listening! Think your silver tongue is enough to get you the sale? Wake up. Prospects need to feel listened to, or you can kiss your commission goodbye.
When you talk, you can't hear customers thoughts and opinions. When you listen with the intent to understand, your customer will reveal their reasons for buying!
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